USC Marshall Student Announced as Class of 2025 Commencement Speaker
Meghan Anand, a business administration major and presidential scholar, will address the newest Trojan graduates at the university’s main ceremony.
Carl Voigt teaches business policy, competitive strategy, entrepreneurship and venture initiation, and global strategy and international management. He is a three-time winner of the Golden Apple Award, and has served as Associate Dean for the undergraduate, executive MBA, and Marshall MBA programs.
Programs
Departments
NEWS + EVENTS
USC Marshall Student Announced as Class of 2025 Commencement Speaker
Meghan Anand, a business administration major and presidential scholar, will address the newest Trojan graduates at the university’s main ceremony.
ExCEL Program Offers Once-in-a-lifetime Learning in Cuba
The ExCEL program provided Jose Roca-Leon (MBA.PM Class of 2025) and classmates an immersive, hands-on learning experience in Cuba, focusing on the country's culture and complicated economic realities.
TAMBA & SAMBA Scholarship Opens Doors
Marshall’s new TAMBA & SAMBA scholarships offer MBA access to talented Indonesian professionals.
Full-Time MBA Team Presents to APEC
Students presented in-depth findings on post-pandemic challenges facing micro, small, and medium enterprises (MSMEs) to business leaders.
RESEARCH + PUBLICATIONS
Swellfun, a Diageo owned Chinese hard liquor (Baijiu) company, is facing enormous challenges. Its new CEO needs to make some painful executive decisions: whether to discontinue an on-going project, should or how to lay off extra overhead, how to design a red ocean strategy, how to expand overseas, how to integrate different corporate cultures, etc.
Goodbaby International, a Chinese juvenile product company that is listed on Hong Kong, needs to make decisions on various issues, including OEM, ODM, own-brand, global v.s. domestic strategy, online v.s. off-line, upper market v.s. lower market, foreign executives v.s. local executives, etc.
Goodbaby Internation, the largest stroller maker in the world, is globalizing, but facing a series of challenges. The current executive team is not well positioned to take the company to the next level as a global company. The company also needs to balance its China market versus North America and European markets. This is a living case to teach MBA or undergraduate students how a Chinese company transforms itself.
COURSES